Oticon Adds Glam to Hearing Aids: Boomers Take Note of High Coolness Factor

With a consumer tidal wave of boomers moving into the hearing aid market, manufacturers are taking steps to reach those of us who still remember the Fillmore West. (Good times.) Smaller, sleeker and now, with a certain groove that says Yeah, I may be getting older but I still know cool when I see it, these behind the ear devices make a social statement a lot like the VW Microbus you painted in 68. (More good times.)

Hearing aids are no longer those flesh-toned things that everyone could see. Sorta like a bad toupee. Today, these once-relegated-to-the-old-folks-home devices show some glam and a whole lot of attitude. Were still stickin it to the man, just in quieter, more subtle ways.

Hearing aid manufacturer, Oticon, recently released a line of hearing aids that allow persons with hearing loss to customize a hearing solution to their lifestyle and personality. The Oticon Delta Lifestyle Editions combine proven advanced digital technology with modern design to enhance the hearing of those requiring a bit more creativity and flare.


Start sinking putts with the Oticon Delta "Fairway"

The Oticon Fairway

Too cool for school but this behind-the-ear device looks great on the links or sitting around with friends at the 19th hole.

The Fairway says Im a golf nut and I dont care who knows it. Playing through! In addition to its country club look, the Fairway also delivers open ear comfort. No stuffy feeling like you get with in-the-ear canal aids. Hearing is open and as organic as your natural hearing allows. Only when the Fairway, and other devices in the Delta line, senses the need for a little more volume does the unit give you a little boost in gain automatically at the pitches your hearing loss requires.


Dig the Oticon Delta "In Bloom"

Flower Power, Baby

According to a recent press release from Oticon, gardening is the number-one hobby in the United States and in fact grew by 14% in popularity for men and woman over the age of 50 in 2007.

If you are one that has a green thumb or simply enjoys the beauty of your garden, you will dig the Oticon In Bloom design. Flower power for your hearing, groovy.

Like all products in the Delta line of ear glam, In Bloom delivers more than impressive looks. It makes more than a statement. It improves the quality of life and isnt that what its always been about. If it feels good, do it. Well, In Bloom makes you feel good about yourself.

Lightweight, slim, trim and glitzy, this hear gear tells the world that theres still a little glam left, even if the hearing isnt what it used to be.


Go wild with the Oticon Delta "Adventure"

Ready for a Little Adventure

Remember the seat covers you had in that 57 Chevy big block. Yeah, with a Hurst shifter and some Crager mags, you were the cat everyone was rapping about.

Well, zebra skin is back, just like the good old days. Only now, you wear those skins behind your ears. Oh, yeah, youll make a statement when you put on the Oticon Adventure.

Hey, are you ever going to avoid coolness when you see it? No way. Boomers are the tie-died, candy-apple red generation. We invented it and were still proud of just what we created.

So, if youre a golfer, a gardener, or an adventurer check out the Oticon Delta Lifestyle Editions. Accessorize your hearing just as you do your clothes.

Its not about getting old or feeling old, its about hearing good and feeling good. And when you plug in one of these eye-poppers from Oticon, youre going to feel a whole lot better about hitting the links or taking on your next adventure.